100 NEW BRANDS - Blue House
100个新品牌 - 蓝房子教育机构
Brand Identity, Logo DesignDesigner: Esther LIU
Year: 2024
为了保持设计的创新性和探索精神，FUMA决定将未来的空闲时间投入到一个前所未有的项目中：完成“100个新品牌”计划。这个项目旨在通过跨越不同领域的品牌创建，从策划、定位到商业视觉的全方位考量，逐步打造出一系列从零到一的虚拟品牌。这并非仅是一项简单的创意活动，而是一个极具挑战性的探索之旅，需要我们将创意和商业智慧完美融合，开拓前所未有的领域。
我们相信，这种创新行为不仅能够激发团队的创造力，还能够为我们积累丰富的经验。通过站在客户的角度思考，我们将更加深入地了解他们的需求和期待，从而在未来的项目中以更加成熟的态度和更高的水准迎接挑战。
FUMA has decided to devote his future free time to an innovative and exploratory project called the "100 New Brands" initiative, aimed at maintaining the spirit of design. The project involves creating a series of virtual brands from scratch. It will require comprehensive consideration of brand creation across various fields, from planning and positioning to business vision. This won't be a simple creative activity but a challenging journey of discovery. We'll have to combine creativity and business wisdom to explore unprecedented areas.
We believe that this innovative behavior will not only stimulate the creativity of the team but also help us accumulate rich experience. By thinking from the perspective of our customers, we'll have a better understanding of their needs and expectations. This will enable us to meet future challenges with a more mature attitude and a higher level of expertise.
Blue House是一个儿童教育机构，希望通过探索与创造激发每个孩子的好奇心和求知欲，引导他们通过探索和创造，发现世界的美好与奥秘，品牌将传统教育与现代教学方法相结合，打造多元化的教育内容和课程体系，满足孩子们多样化的学习需求。
Logo设计理念：以蓝色小房子作为基础，B和H两个首字母包含其中，讲述品牌希望为孩子们打造一座注重温馨、关怀像家一样的学习环境，让孩子在无压力的氛围下完成一次学习的探索。
色彩理念：选择明快而温暖的色彩，如明亮的蓝色、绿色或橙色，给人活力和温馨的感觉。
字体理念：选择简洁、清晰的字体，既体现品牌的专业性，又适合儿童教育品牌的亲和力和趣味性。
辅助图形：利用logo线性的延展，通过房子/B/H图形不同组合，让整体延展既多样化又丰富。
Blue House is an organization that focuses on children's education. Their goal is to inspire curiosity and a thirst for knowledge in every child. They aim to guide children through exploration and creation, helping them discover the goodness of the world and its mysteries. They combine traditional education with modern teaching methods to create a diverse curriculum that meets the needs of children with various learning styles.
The logo design idea features a little blue house as the foundation, with the initials B and H contained within. The design conveys a sense of warmth and care for the children's learning environment, making it feel like home. The aim is to create an atmosphere that promotes learning without pressure.
The color concept is lively and warm, with bright shades of blue, green, and orange chosen to give a sense of vitality and warmth.
The font chosen is concise and clear, reflecting the brand's professionalism while also being suitable for a children's education brand to be interesting and engaging.
Finally, the logo has a linear extension that uses the house/B/H graphics in different combinations to create a diverse and rich overall design.
