GuoJia
果唊jia
Brand Identity, Logo DesignDesigner: Esther LIU
Year: 2022
果唊 jia，是一款由年轻人研发的新派海南酒，提倡低度、低糖、低脂的健康理念;甄选海南在地蔬果香料为基底，延用海南传统手工技法发酵而成，以此创造出清爽而有层次的果味口感;在海南当地方言中， “唊 jia”传达了一种共同欢聚的好客文化，jiajiajia 更是酒过三巡絮絮叨叨所体现出来的亲近感。 根据品牌理念，我把品牌字体用一种随性手写体表达，中间的酒瓶表现三五好友之间碰杯的快乐，表达果唊友好的与每一个顾客打招呼。 用四个颜色表达海南阳光、沙滩、海水、植物。
Guo Jia is a contemporary brand from Hainan that promotes a low-sugar, low-fat, and health-oriented concept. The brand uses a selection of Hainan's vegetables, fruits, and spices as the foundation and extends traditional manual fermentation techniques to create a relaxed, multi-layered fruit flavor. In the local Hainan dialect, "jia" means hospitality culture, and jiajiajia is the wine lead three cruise pour out of familiarity. In line with the brand concept, the brand font is designed to express a happy way of greeting, just like saying "hello" to your friends. The four colors used in the brand express the Hainan sunshine, beach, sea, and plants.
