Hanyi Herb
涵逸本草
Brand Identity, Logo DesignDesigner: Esther LIU
Year: 2024
涵逸本草以草本植物为原料的生活品牌，主打暖颈带、暖腰带、发热眼罩等产品。本次合作是为品牌做一个全新升级，为品牌重新定位，重新设计logo，视觉呈现，包装等。logo的方向从中国古字体和植物间寻找规律，重新定义logo图形，在包装上从产品原料入手，把植物以插画的形式表现，而在颜色上也结合品牌“热本草“的理念搭配色系。
Hanyi Herb is a lifestyle brand made of herbaceous plants, featuring neck-warming belts, neck-waist belts, and eye masks. This cooperation is to make a new upgrade for the brand, reposition the brand, redesign the logo, visual presentation, packaging and so on. The direction of the logo is to find the law between ancient Chinese fonts and plants, redefine the logo graphics. The packaing is from the plants materials, Through illustrations to represented the plants, and the color is also combined with the concept of "Warm Herb" of the brand.
