Hi Live

_{Brand Identity, Logo Design}

Designer: Esther LIU
Year: 2020
Client: Hi Live

^{Hi Live 是一个致力于传递快乐的餐饮品牌，希望通过美食与空间为顾客带来轻松愉悦的用餐体验。

本次品牌合作以“打招呼的手”作为Logo的核心创意，寓意对每一位顾客的热情问候与欢迎。

整体视觉设计延续了快乐、活力的品牌精神，通过鲜明活泼的视觉元素营造出热闹而亲切的氛围，进一步传递Hi Live 的品牌温度与感染力。

Hi Live is a dining brand dedicated to delivering joy, aiming to provide customers with a relaxed and pleasant dining experience through food and atmosphere.

For this collaboration, we have chosen a “waving hand” as the central motif of the logo, symbolizing a warm welcome to every guest. The overall visual identity continues to reflect the brand’s cheerful and dynamic spirit, using vibrant and lively elements to create a bustling and friendly atmosphere, further conveying Hi Live’s warmth and appeal.}