Hoxi House
好时屋
Logo Design, Brand IdentityDesigner: Esther LIU
Year: 2021
Client: Hoxi House 好时屋
走进Hoxi House，一个有着烹饪乐趣和精致味道的体验空间，通过平面视觉的展示，把品牌的精神融入其中，为每一个顾客带来不一样的用餐体验。
logo以优雅和创新相结合，充分表现了品牌的特色，精致的线条和一丝放松的情绪和谐融合。
整体视觉的配色参考了餐厅空间的颜色，冷暖色调的互补创造一种诱人的氛围，刺激食欲，增强了整体用餐体验。
在排版上，通过字体与图片相结合让画面更优雅而精致，并凸显品牌的独特性和个性，整体视觉效果让品牌信息无论在印刷上还是数字媒体上都得到有效的传播，吸引了受众的注意力。
所有延展的物料，包括菜单、海报、标牌等，都反映了品牌对于质量和细节的关注，确保了顾客从进入餐厅那一刻起，在整个用餐过程中都能受到启发。
Hoxi House, an experience space with culinary fun and exquisite taste. The spirit of the brand is integrated into it, bringing different dining experience to every customer.
The logo is a combination of elegance and innovation, fully showing the brand characteristics, delicate lines and a touch of relaxed mood harmonious integration.
The overall visual color scheme references the color of the restaurant space, and the complementary cool and warm tones create an inviting atmosphere that stimulates the appetite and enhances the overall dining experience.
In terms of typography, the combination of fonts and pictures makes the picture more elegant and delicate, and highlights the uniqueness and personality of the brand. The overall visual effect enables the brand information to be effectively disseminated in print or digital media, attracting the attention of the customers.
All of the extended materials, including menus, posters, signage, etc., reflect the brand's attention to quality and detail, ensuring that customers are inspired throughout their meal from the moment they enter the restaurant.
