PureJoy
冰淇淋酒馆
Brand Identity, Logo DesignDesigner: Esther LIU
Year: 2021
Client: PureJoy
Pure Joy, 一个希望从冰淇淋开启未来不断延伸到生活方式的品牌，通过想象力和创造力去链接快乐。
Pure Joy 认为生活需时时保有PURE的内心，带着JOY的心情，践行CHIC的生活态度。
与品牌的合作是一个全新的尝试，logo表达了“冰淇淋干杯“的理念，所以我们让两个冰淇淋碰撞在了一起，视觉上用7种不同的颜色来表达Pure Joy与冰淇淋口味之间的纯真与童趣，通过整套视觉的连接，把Pure和Joy贯彻到底。
创始人也是富有想法的人，彼此之间的理念碰撞，让品牌的呈现出它独特的个性。
Pure Joy, a brand that wants to expand from ice cream to lifestyle, links happiness through imagination and creativity.
Pure Joy believes that life should always keep Pure heart, with the mood of Joy, and practice the life attitude of CHIC.
The cooperation with the brand is a new attempt. The logo expresses the concept of "Cheers Ice cream ", so we let the two ice creams collide together, and visually express the innocence and childlike interest between Pure Joy and ice cream flavor with 7 different colors. Through the whole visual connection, Pure and Joy are carried out to the end.
Founders are also full of ideas, the collision of ideas between us, let the brand show its unique personality.
