Unijoy
有集
Visual DesignDesigner: Esther LIU
Year: 2019
Client: Unijoy 有集
有集是华侨城旗下的酒店品牌，本次合作项目是位于深圳大鹏所城的新店，这组视觉展示大鹏史文化和酒店的现代建筑的融合。
在颜色上，我们从周围的环境和大自然的宁静吸取灵感，用深绿色为主色调增加品牌视觉的的深度和宁静。
在排版上，以插画作为主视觉结合字体为整体视觉增加一丝现代感和可读性，这种和谐的结合确保了品牌信息在所有接触点上都能清晰一致的传达。
Unijoy is a hotel brand in OCT group. This cooperation project is the new hotel located in Dapeng, Shenzhen. This visual displays the integration of Dapeng's history and culture with the hotel's modern architecture.
In terms of color, we draw inspiration from the surrounding environment and the tranquility of nature, and use dark green as the main tone to increase the depth and tranquility of the brand vision.
In terms of typography, illustrations combined with fonts add a sense of modernity and readability to the overall vision. This harmonious combination ensures that brand information can be clearly and consistently conveyed at all contact points.
