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Xiamen, Where Coffee Connects
厦门一杯Live

Visual Design


Designer: Esther LIU
Year: 2025


“厦门一杯Live”作为厦门市思明区投资合作大会的配套活动，以咖啡为媒介，致力于打造城市新名片、链接全球合作。
本次主视觉及延展物料的设计合作，聚焦于咖啡元素的几何化表达与字体再创作，通过鲜明的色块对比与结构碰撞，营造出强烈的视觉张力，传递出现代、开放与联结的活动气质。

"Xiamen, Where Coffee Connects" is a supporting event of the Xiamen Siming Investment Cooperation Conference. Using coffee as a medium, it aims to build a new urban identity and foster global connections.
The design collaboration for the main visual identity and extended materials focuses on a geometric interpretation of coffee elements and typographic redesign. Through bold color contrasts and structural interplay, it creates a strong visual impact, conveying a modern, open, and connected atmosphere for the event.